JACK DANIELS DEATH

JACK DANIELS DEATH

DID U KNOW... Jack Daniels died as result of kicking his safe. Unable to open the safe in his office, Mr. Jack kicked it in frustration. This blow broke his toe and infection set in, leading to his untimely death in 1911. NOW U KNOW Keep in the loop with the ULM App....

read more
MAKING WINE FROM GRAPE JUICE ?

MAKING WINE FROM GRAPE JUICE ?

?DID U KNOW...During the prohibition period in the United States, grape juice concentrate manufacturers took advantage of the big drinking lust Americans had and put a great warning sticker on their product saying “After you mix the concentrate with water, please do...

read more
BOOZE CRUISE

BOOZE CRUISE

DID U KNOW... National Prohibition led to a boom in the cruise industry. By taking what were advertised as "cruises to nowhere," people could legally consume alcohol as soon as the ship entered international waters where they would typically cruise in circles. The...

read more
NOW THAT’S EXPENSIVE

NOW THAT’S EXPENSIVE

DID U KNOW THAT... A restaurant liquor license in Philadelphia will set you back $35,000? Although that's expensive, it's a bargain compared to obtaining one in Evesham Township (New Jersey) at over $475,000 or one in Mount Laurel (New Jersey) at over $675,000. No...

read more
Hefeweizens

Hefeweizens

DID U KNOW... Going back as far as the Middle Ages, Hefeweizens are one of Germany’s most celebrated styles of wheat beer. Hefeweizen, which translates to “yeast wheat,” is a cloudy, unfiltered brew that has a distinctly fruity—yet spicy—scent. Often lightly hopped...

read more
OOPS WINE

OOPS WINE

DID U KNOW.. There's a French wine called (Oops) (yes it is in parentheses ) which was named so because the grape type was mislabeled for years on the original bottle, so the humorous producers decided to call it (Oops). NOW U KNOW Keep in the loop with the ULM App....

read more
MILK DUI?

MILK DUI?

DID U KNOW...One glass of milk can give a person a .02 blood alcohol concentration (BAC) on a Breathalyzer test. That’s enough in some states for persons under age 21 to lose their drivers license and be fined. NOW U KNOW Keep in the loop with the ULM App. Download it...

read more
MEET RAPPER 50 CENT

MEET RAPPER 50 CENT

RAPPER/ACTOR 50 CENT WILL BE  AT MATTESON LIQUORS 4239 LINCOLN HIGHWAY IN MATTESON ON JULY 31ST FROM 11:30AM - 1:30PM. HE'LL BE SIGNING BOTTLES OF EFFEN VODKA. SEE U THERE......

read more
PILSNER

PILSNER

Born in the City of Pilsen, Bohemia, in 1842, Pilsner was the answer to the low-quality beers of the era. The beer back then was so bad that citizens dumped it in the streets in protest. To remedy this problem, the local brewery hired Bavarian brewer Josef Groll to...

read more
WETTING YOUR WHISTLE

WETTING YOUR WHISTLE

DID U KNOW...In old England, a whistle was baked into the rim or handle of ceramic cups used by pub patrons. When they wanted a refill, they used the whistle to get service. So when people went drinking, they would "wet their whistle" NOW U KNOW Keep in the loop with...

read more
JULY 4TH FACTS

JULY 4TH FACTS

1) Including John Adams and Thomas Jefferson  a total of three US presidents have died on July 4th. James Monroe is the third president to share this fate 2) In 1776, about 2.5 million people lived in the United States verses 311.7 million people in 2011 3) An...

read more
FUN 4TH OF JULY FACTS

FUN 4TH OF JULY FACTS

1) According to author Kenneth C. Davis, July 2nd is the real day of Independence, but it's celebrated on the fourth because that's when congress accepted Jefferson's declaration 2) Only two men signed the Declaration of Independence on July 4th 1776 — John Hancock...

read more
IPA’S

IPA’S

DID U KNOW...Popular among craft beer lovers, India Pale Ale dates back to the late 1700s when British brewers began adding extra hops to brews that were sent to warmer climates. The idea: Extra hops would extend the shelf life of the libation, especially during long...

read more
WHY THERE ARE 18 HOLES IN GOLF

WHY THERE ARE 18 HOLES IN GOLF

DID U KNOW...The real answer is that since the game originated in Scotland, the number of holes on a golf course was equivalent to the number of "shots" in a bottle of whiskey or Scotch. One "shot" per hole , bottle empty , game finished. Therefore 18 "shots" in a...

read more
STANLEY CUP FACTS

STANLEY CUP FACTS

DID U KNOW...The Stanley Cup is named after Lord Stanley of Preston, the 1892 Governor General of Canada. It was first awarded to the Montreal Amateur Athletic Association (or MAAA) in 1893. Since 1958, five bands of championship names are engraved around the base of...

read more
WHY COCKTAILS GOT POPULAR

WHY COCKTAILS GOT POPULAR

DID U KNOW...DURING PROHIBITIONS,Cocktails gainedpopularity as they offered a way to mask the flavor of poorly made alcohol. Popular cocktails included: Mary Pickford, French 75, Barbary Coast, Bee’s Knees, and the Sidecar. NOW U KNOW Keep in the loop with the ULM...

read more
PROHIBITION & THE BIBLE

PROHIBITION & THE BIBLE

DID U KNOW...During Prohibition, 18th Amendment supporters tried to have the Bible rewritten by removing all references to alcohol. NOW U KNOW Keep in the loop with the ULM App. Download it on Google Play or the App...

read more
1882: The Martini is born.

1882: The Martini is born.

DID U KNOW...There are a few legends as to how this iconic American cocktail came to be, but the most interesting theory points to the West Coast, circa the 1860s. According to legend, a miner requested a special celebratory beverage after a successful day of panning...

read more
GEORGE WASHINGTON’S  DISTILLERY

GEORGE WASHINGTON’S DISTILLERY

DID U KNOW...Just after his term as the nation's first president, George Washington built a whiskey distillery on his Mount Vernon plantation. After its completion in 1797, it soon became the largest distillery in the U.S. where it produced  more than 11,000 gallons...

read more
ANCIENT EGYPT AND WINE

ANCIENT EGYPT AND WINE

DID U KNOW...An ancient civilization that did not like wine was Egypt. The old kings avoided wine from the belief that the red alcoholic beverage is actually the blood of men who tried to fight the gods and failed. This is why, according to the egyptians, people act...

read more
THE NOSE KNOWS WINE

THE NOSE KNOWS WINE

DID U KNOW....The world champion of recognizing wine by smell was crowned in 2003. Richard Juhlin, a sport ed from sweden, was able to recognize 43 wines out of 50. For comparison – second place was only able to recognize 4 of them. NOW U KNOW Keep in the loop with...

read more
ORIGIN OF LONG ISLAND ICED TEA

ORIGIN OF LONG ISLAND ICED TEA

DID U KNOW... Legend has it the potent libation was created in 1976 by a bartender named Robert “Rosebud” Butts at the Oak Beach Inn in Hampton Bays, New York. Rosebud had the idea to combine tequila, vodka, light rum, triple sec and gin with some simple syrup, lemon...

read more
SPEAKEASIES

SPEAKEASIES

DID U KNOW... During prohibition,Speakeasies got their name because you had to whisper a code word or name through a locked door in order to be allowed in. NOW U KNOW Keep in the loop with the ULM App. Download it on Google Play or the App Store...

read more
THE FIRST LEGAL BOTTLE OF BEER

THE FIRST LEGAL BOTTLE OF BEER

DID U KNOW...After prohibition was repealed the first legal bottle of beer produced by Washington’s Abner Drury Brewery was delivered to President Roosevelt at the White House on April 14, 1933. NOW U KNOW Keep in the loop with the ULM App. Download it on Google Play...

read more
HOW THE MARGARITA WAS CREATED

HOW THE MARGARITA WAS CREATED

DID U KNOW...There are 2 popular versions on how the Margarita was created. The most popular dates back to October 1941, when bartender Don Carlos Orozco reportedly mixed up the drink for Margarita Henkel, the daughter of a German ambassador who wandered into...

read more
MIND YOUR P’s & Q’s

MIND YOUR P’s & Q’s

DID U KNOW...In English pubs drinks are served in pints and quarts. In old England, bartenders would advise unruly customers to mind their own pints and quarts. It's the origin of "mind your P's and Q's." NOW U KNOW Keep in the loop with the ULM App. Download it on...

read more
HOW BLUE MOON BEER GOT IT’S NAME

HOW BLUE MOON BEER GOT IT’S NAME

DID U KNOW...After brewing the beer, head brew master and founder Keith Villa had a friend sample it. After tasting the yet to be named beer he said a beer this good only comes along once in a blue moon. Thus the name was born. NOW U KNOW   Keep in the loop with the...

read more
SHOWERING WITH BOOZE

SHOWERING WITH BOOZE

DID U KNOW...In the 1800's liquor was a Beautician's secret!  Yes, rum was considered an excellent product for cleaning hair and keeping it healthy, and brandy was believed to strengthen the hair roots. NOW U KNOW Keep in the loop with the ULM App. Download it on...

read more
HONEYMOON

HONEYMOON

DID U KNOW...In ancient Babylon, the bride's father would supply his son-in-law with all the mead (fermented honey beverage) he could drink for a month after the wedding. Because their calendar was lunar or moon-based, this period of free mead was called the "honey...

read more
MORE BOURBON THAN PEOPLE

MORE BOURBON THAN PEOPLE

DID U KNOW... In Kentucky there are more barrels of bourbon than there are people: 4.7 million barrels of bourbon and only 4.3 million people, according to the Kentucky Distillers’Association. NOW U KNOW   Keep in the loop with the ULM App. Download it on Google Play...

read more
SOIL AS PRECIOUS AS GOLD

SOIL AS PRECIOUS AS GOLD

DID U KNOW...The soil of one famous vineyard in France is considered so precious that vineyard workers are required to scrape it from their shoes before they leave for home each night. NOW U KNOW   Keep in the loop with the ULM App. Download it on Google Play or the...

read more
THAT’S A LOT OF GRAPES

THAT’S A LOT OF GRAPES

DID U KNOW...The average number of grapes it takes to make a bottle of wine is 600? That's a lot of grapes! NOW U KNOW Keep in the loop with the ULM App. Download it on Google Play or the App...

read more
TOAST

TOAST

DID U KNOW...The word "toast," meaning a wish of good health, started in ancient Rome, where a piece of toasted bread was dropped into wine. That is where the custom of cheering to a drink comes from. NOW U KNOW Keep in the loop with the ULM App. Download it on Google...

read more
COVERING ALL LETTERS

COVERING ALL LETTERS

DID U KNOW... "Pack my box with five dozen liquor jugs" is commonly believed to be one of only 2 phrases to use every letter in the English alphabet. The other is "The quick brown fox jumps over the lazy dog." I'd take the liquor jugs over a lazy dog anytime. NOW U...

read more
CHAMPAGNE CORKS ARE FAST

CHAMPAGNE CORKS ARE FAST

DID U KNOW... A cork from a champagne bottle, when released under typical pressure, can travel up to 42 feet with speeds approaching 50 mph – which means it can hit your eye in less than 0.05 seconds, so watch out. NOW U KNOW Keep in the loop with the ULM App....

read more
RULE OF THUMB

RULE OF THUMB

DID U KNOW...Before thermometers were invented, brewers would dip a thumb or finger into the liquid to determine the ideal temperature, neither too hot nor too cold, for adding yeast. From this we get the phrase "rule of thumb." NOW U KNOW Keep in the loop with the...

read more
BREWING BAD BREW CAN BE DANGEROUS

BREWING BAD BREW CAN BE DANGEROUS

DID U KNOW....Ancient Babylonians were so serious about brewing beer that if anyone brewed a bad batch, they would drown them in it as a punishment. Drowning in your own beer? Not a bad way to go! NOW U KNOW   Keep in the loop with the ULM App. Download it on Google...

read more
WINE POHOBIA

WINE POHOBIA

DID U KNOW...People who have wine phobia are called Oenophobia – and they really do exist. It might sound funny, but this phobia – just like others, cause them a lot of suffering, especially if they go out to restaurants a lot. NOW U KNOW Keep in the loop with the ULM...

read more
PEOPLE LOVE THEIR BEER

PEOPLE LOVE THEIR BEER

DID U KNOW....Beer is the world’s most widely consumed alcoholic beverage and the third-most popular drink overall (after water and tea). People all over the world just love beer. An average American consumes 23 gallons of the beverage a year. That's nearly a half of...

read more
PETER THE GREAT & VODKA

PETER THE GREAT & VODKA

DID U KNOW...During the reign of Russian Tsar Peter the Great in the late 1600's, it became customary for foreign dignitaries to drink from the “Cup of the White Eagle”—a chalice containing 1.5 liters of vodka. This prompted many nations' ambassadors to travel in...

read more
MILLER HIGH LIFE

MILLER HIGH LIFE

DID U KNOW…Miller beer was named after founder Frederick Miller. In 1903, when Miller’s son Carl was looking to rename the beer, his wife’s uncle, Ernst Miller happen to see a building in New Orleans called High Life Cigars. The Miller Brewing Co. paid $25,000 for the...

read more
BEER TUNNELS

BEER TUNNELS

DID U KNOW… In 1850 Charles Best & his brother dug tunnels in the hills behind the Plank Road Brewery to store beer in the days before refrigeration. When Frederick Miller bought the brewery 5 years later he expanded the tunnels to a total of 6000 feet. Enough to...

read more
MONKS, WINE,& DOM PERIGNON

MONKS, WINE,& DOM PERIGNON

DID U KNOW...Monks innovated the art of wine making during the Middle Ages. It is thanks to their research  we have such an elaborate wine making technology today. One of the world’s most famous Champagnes Dom Pérignon was named after a monk. Dom Pierre Pérignon...

read more
GUINNESS PERFECT POUR

GUINNESS PERFECT POUR

DID U KNOW... Pouring a glass or pint of Guinness is a skill. A “perfect pour” should take 119.5 seconds. This is the result of pour at an angle of 45 degrees followed by a rest. This is crucial. Most Irish people would cringe if they saw anyone pour it any other way....

read more
GUINNESS 9000 YEAR LEASE

GUINNESS 9000 YEAR LEASE

Did u know... That Arthur Guinness in 1759 signed a 9,000 year lease for the St James Gate Brewery in Dublin Ireland at a whopping annual rent of 45 English Pounds! Also, Guinness contains only 4.2% alcohol by volume while the avg beer has around 5%. And 12 oz of...

read more
40 % OF ALL GUINNESS IS SOLD IN AFRICA

40 % OF ALL GUINNESS IS SOLD IN AFRICA

Yes you read that right.  40 percent of all Guinness sold worldwide is sold in Africa or the equivalent of roughly 720,000,000 pints. In fact 3 of the 5 Guinness are in Africa, Nigeria, Ghana and Cameroon. NOW U KNOW     Keep in the loop with the ULM App. Download it...

read more
JAMESON AND CATS

JAMESON AND CATS

DID U KNOW....In the old Jameson Whiskey distilery in Dublin, cats were so vital in keeping rats away from the barely warehouse, that they were each allocated their own milk allowance from petty cash! NOW U KNOW   Keep in the loop with the ULM App. Download it on...

read more