DID U KNOW…There are many theories as to what the No. 7 represents Here’s are a few of them:

Was it simply his lucky number? Some say that Jack Daniel had seven girlfriends or the #7 train carried his barrels.

Legend has it that Old No. 7 referred to Jack and his six friends who had the original idea for this special type of whiskey.

The way he wrote his “J” looked like a 7.

One story goes that the recipe for Jack Daniel’s was Mr. Jack’s 7th recipe or 7th trial batch

Mr. Daniels’ first distiller’s competition he was assigned number 7 as an entrant.